For real estate brokers, increasing the productivity of agents in your brokerage is essential. RealtyGenerator works with a three-pronged approach: to attract clients to your brokerage, track performance of your agents, and provide tools that support communications with prospective clients – all of which give you the competitive edge.

Steady Stream of Business
The RealtyGenerator system begins with a unique response-generating website specifically designed to drive business to your brokerage, which you can distribute to your agents. To drive visitors to your website, our online advertising experts manage your advertising campaigns. More powerful than the average real estate website, your brokerage website from RealtyGenerator offers powerful home-search tools to your site visitors that become accessible when they sign up – and become a prospect.

Contact Management System for Agents
To help your agents make contact and build relationships over the life cycle of every prospect they receive, RealtyGenerator’s Customer Relationship Management (CRM) tools allow your agents to track a prospect’s trigger signs, such as viewing more listings and requesting information. The system’s easy tools help agents manage their prospects more effectively–so they can be more productive.

See What Prospects Are Doing
RealtyGenerator tools will scan your MLS and automatically create an email for your agent to send with a list of “Recommended Homes” that a prospect hasn’t seen yet. Your agents can also see when a prospect starts viewing listings more frequently or changes their home search criteria. This gives your agents the ideal opening to make a phone call and convert them into a client.

Better Manage and Grow Your Business
To give you the peace of mind of knowing your agents are doing their jobs, special monitoring tools enable you to constantly check the pulse of your company’s success with RealtyGenerator. You will know everything that affects your profitability–in real time. RealtyGenerator also provides an internal referral system, intranet and other tools to help you lead your team and stay on top of your business.

Give Agents Pre-Verified Prospects
Because RealtyGenerator works with a Call Center, we call every prospect that has a phone number–just as a virtual assistant would do. Our representative will welcome the prospect to your site, verify their contact information and assist them in navigating the site. The representative will provide notes when handing off the prospects to an agent, which enables your agents to strategize their first contact.

Convert Site Visitors into Prospects
The website you receive with RealtyGenerator has been optimized over five years to yield an industry-leading conversion rate for real estate prospects. In fact, with a RealtyGenerator website, the custom-designed interface converts an industry-leading percentage of site visitors into prospects, which equates to more potential business per marketing dollar.